$600 MRR and 150 new users per day with SEO and marketing - Elston Baretto, Tiiny Host

In this episode we have Elston Baretto, who is the founder of Tiiny Host and is probabably in a similar position to most indie hackers - working on his side-project that earns a few hundred dollars MRR, alongside a full time job. We talk about how Elston


Elston Baretto is the founder of Tiiny.host and is in a similar position to most indie hackers - working on his side-project alongside a full time job, but has had a career packed with learnings that we're going to talk through in this episode. Elston started out his career at JP Morgan, having reluctantly accepted a graduate job he planned to stay at for 6 months. 4 years later, he was still at the conglomerate bank, but he wasn't satisfied staying there for the rest of his career.

While at JP Morgan, Elston launched a few side-projects, some of which still make revenue today, but decided to leave to chase the startup dream. Fast forward a year and the startup dream was over, a company with 14 employees but little traction - sound familiar?

Elston went back to work full-time while he figured things out. In January 2020, he launched Tiiny.host, a super simple way to host your projects. After launching, he made $1,000 in just 3 days using lifetime deals and is now chugging away nicely as a side project.

What we covered in this episode:
  • What is Tiiny Host and why did Elston start it
  • How he made lifetime deals work for his launch
  • Why Elston has put marketing first for Tiiny Host
  • Setting goals for your indie hacker business
  • How Tiiny Host got 150 sites a day being created from free SEO pages
  • How has he made marketing fun
  • Doing side-project marketing
  • Elston's plans to go full-time
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