Build in a competitive market, or go niche? - Derrick Reimer, SavvyCal

Derrick Reimer is the founder of SavvyCal, and co-host on the Art of Product podcast. We talk about what it takes to build a product in one of the most competitive markets there is, calendar scheduling, how Derrick has grown the business over the past few


Derrick Reimer is the founder of SavvyCal, a new approach to calendar scheduling and has grown to multiple thousands MRR since he launched it earlier in 2020. Derrick also co-founded Drip with Rob Walling in 2012, which was acquired by Leadpages in 2016. You might have heard Derrick on the Art of Product podcast with Tuple co-founder Ben Orenstein where they document their journey building their products.

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What we covered in this episode:
  • What is SavvyCal?
  • What problem is it trying to solve?
  • Why go into such a crowded market?
  • A nice market or crowded one?
  • The advantage of being a solo founder or small team vs larger competition
  • How long did Derrick build before launching the MVP?
  • How much growth has come from pre-existing audience?
  • What goes into a good Product Hunt launch?
  • When should Indie Hackers bring marketing support on?
  • What marketing tactics can you employ?
  • How does TinySeed funding work?
  • Should other founders look for this type of funding?
  • Art of Product podcast
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