From lifelong bootstrapper to raising calm funding - Brian Casel, ZipMessage

Brian Casel is the founder of ZipMessage, a new way to communicate asynchronously. In this episode we talk about why he started the company, why he raised capital this time around and why he's never pursued his passion for music.


Brian Casel is a veteran of the bootstrapping game, having left his full-time job back in 2008. You might have heard him on the Boostrapped Web podcast where he shares his journey starting and building software products. Over the years Brian has pretty much done it all, built software businesses, courses, productized services and even sold some along the way. Most recently, Brian has been working on ZipMessage, a new way to communicate asynchronously.

➡️ Get the uncut, 60 minute recording with Brian on the Indie Feast membership here.

What we covered in this episode:

  • Where did the idea of ZipMessage come from?
  • How Brian validated ZipMessage
  • Brian's unconventional approach to validation
  • Why Brian raised funding from Calm Company Fund
  • How can people go from freelancer to productized service
  • The importance of building processes in productized services
  • Why Brian didn't follow his passion for music

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