Nailing your marketing as a founder - Peter Suhm, Reform

I speak to Peter Suhm, co-founder of Reform, about his approach to marketing and product development.


Peter Suhm is the co-founder of Reform, a tool that lets you easily create simple, brandable forms. Peter is also part of the Tiny Seed 1st batch, where he was working on a product called branch Branch. After that didn't work out, he went through a period of testing and validating ideas.

One of those ideas was a investor update tool, where Peter discovered how convoluted creating a form with existing tools was. Using Twitter and a very early stage MVP, he validated the idea for Reform and got to work building.

Since then he's had #1 Product of the Week on Product Hunt and is now working through the challenges of building features and growing revenue. You might have also heard Peter on the Out of Beta podcast, which he co-hosts with Matt Wensing.

➡️ Get the uncut, 30 minute conversation with Peter on the Indie Bites membership here.

What we covered in this episode:

  • Coming up with the idea for Reform
  • Validating the idea for Reform
  • Why build a product in such a competitive market
  • Where form builders keep messing up
  • Getting to #1 Product Hunt of the week
  • When is the right time to launch on PH
  • Marketing and growth tests for Reform going forward
  • Continuing to try things that don't scale
  • Where should founders start with marketing?
  • Peter's approach to product development
  • The feedback loop of Twitter
  • The upsides of raising Tiny Seed money

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